Art Direction | Social Media Strategy | Print & Digital
Panic!
At the Disco
In my role as brand designer for Discovery Networks Asia-Pacific business, one of the biggest challenge was to inspire clients to go beyond performance-driven campaigns and increase focus on building a consistent brand for viewership.
To do so, I have embarked on several creative projects by building, prototyping, pitched, and launched scalable designs ranging from digital and print. Be it creating title treatments for sizzles, driving conversations, developing on and off air graphics, or driving traffic to streaming site - it has provided me the perfect runway to ensure that visually stunning and effective artwork takes flight.
I enjoyed panicking at the disco!
Impact
A series of printed collaterals, out of home advertising and publications. Opening doors for performance-driven clients to further push discovery and its subsidiary brands.
Brands include
Discovery Channel, TLC, Animal Planet, Asian Food Network, Travel Channel, discovery+
Digital Content
I contributed to Discovery’s digital platform of channels, from interactive and longer-form versions of their Instagram content to showcasing their partnerships and collaborations.
